Guide: On the 15th International Medical Electronics and Personal Health Management Industry Expo (hereinafter referred to as “Medical Health Exhibitionâ€), wearable device health products have become the focus of people's attention. At the show, companies brought a variety of smart products to let us see the hot wearable health equipment, but on the other hand, these wearable health products have the worry of "satisfaction".
“Smart watches are very trendy. I bought a few models last year. I monitored the distance and calories when I was running, but the freshness was only a few days. Now I’ve already pressed the bottom of the box.†Citizens who are smart at the show Mr. Li told reporters. He said that at present smart bracelets, watches and so on are only providing fragmented data records, and it is difficult to provide substantial health services. In addition, wearable devices are not compatible enough, battery life is poor, and some products are overly dependent on mobile phones, which are areas for improvement.
Wang Yuansi, chairman of Shenzhen Zhongruiqi Electronic Technology Co., Ltd. also expressed the same view. He said that the words Internet, health, medical care and wearable are very hot now, and these very hot words are even more flaming, so many companies produce wearable health products and mobile medical products. However, one of the big problems with these products at present is that "users are poorly viscous. Many uses will not be used for more than a month." He has bought several bracelets and watches, and they have been used for less than a month.
Cai Xupeng, director of Huawei's terminal innovation, also said that Huawei has conducted an investigation. The smart bracelets on the market are useless, and they are worn for only one month. According to the 2014 Smart Wearables Market White Paper Complete Report, 42% of bracelet users are no longer using the product. Nearly half of the users lost in one month, and the proportion lost in three months was as high as 86.9%. Poor user stickiness and difficulty in adhering to it have become the biggest bottleneck in the development of wearable health devices.
Why are wearable health products difficult to stick with? Wang Yuansi said that this is mainly because the wearable health products such as smart bracelets and watches are only collecting some superficial health data. They have not analyzed the data and have not deeply attracted consumers to connect these data with their health and daily life. Get up, plus some young consumers don't care about their health data. Therefore, such healthy products are difficult to have long-term use effects. Therefore, he pointed out that the development of wearable health products should target the immediate needs of people such as chronically ill patients. If there is demand, there will be a market, and users will have dependence. For example, last year, a US wearable product blood glucose meter market sales of $ 6.2 billion, six times that of all smart bracelets in the United States.
Currently, wearable health devices have more cool ingredients, and the medical accuracy and professionalism of the products are very low. Liu Mingyu, vice president of ZTE Co., Ltd., said that wearable health products must have serviceable attributes in terms of chronic disease management, sleep monitoring, etc., while bringing immediate and continuous use, they must also be effective. As well as safety as a support, this requires that the product must be medical grade and acceptable to the doctor. Therefore, in his view, the revolution in mobile healthcare relies heavily on technological innovation, especially sensor technology, and only wearable health products with innovative technologies will attract investors and users.
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