Secretly giveaways reduce costs supermarket secret promotion section 1 milk powder

Although the “Management Measures for Sales of Breast Milk Substitutes” has long stipulated clearly, operators are prohibited from promoting breastmilk substitutes within 6 months of age. However, after reporters visited several supermarkets in the capital in the past few days, they discovered that some of the 1st segment of milk powder was only nominally not engaging in promotions, but in reality they secretly gave consumers "affordable."

Buy 1 powdered milk to send 2, 3 paragraph gifts Recently, the public Mr. Wu reflected on the Internet, although the state authorities have long been required not to promote the promotion of a paragraph of milk powder, but some supermarkets are still secretly engage in promotions. Yesterday, the reporter saw in supermarkets such as Hualian Xizhimen Store, Carrefour Guangqumen Store, and the promotional orders on the milk powder shelves were marked with “1 paragraph milk powder does not participate in preferential activities”.

The reporter’s guide was informed when asked to purchase. The state has stipulated that paragraph 1 infant formula should not engage in any form of promotion. However, there are shopping guides revealed that if you buy a large amount of money, you can consider sending gifts of 2 or 3 milk powder.

Repurchase a certain amount of money again at Lotte Mart Sidaokou Store. The reporter just stood in front of the milk powder shelf. An Yili milk powder promoter introduced the product. “If you buy our milk powder, next time you take the milk powder can, I can give you a certain fee.” She explained that the company is expected to implement this preferential policy, that is, the consumer can use the powdered milk cans. When purchasing Yili milk powder products again, certain expenses may be reduced. "A tank can be reduced by up to 20 yuan."

In front of the Supermarket’s Sanyuan Milk Powder Counter, the reporter saw a promotional list of shopping gifts, but the promotion did not indicate whether the milk powder was involved. The reporter dialed the phone number on the sales promotion slip. A female sales promoter said on the phone, “Buying our milk powder has a discount regardless of which segment.” The promoter said that the user can enjoy the discount by purchasing a product for a certain amount. When the reporter asked why the 1st segment of milk powder was not promoted in other supermarkets, the promoter explained that the stores were different, and said that they had more gifts on hand, not only to send milk powder, but also to send toys.

If the promotion of paragraph 1 milk powder can be reported yesterday, an industry source told reporters that China's current status of breast-feeding is still not optimistic, breast-feeding causes root cause in cultural, legal, individual awareness and so on. At the same time, the public has little knowledge of the relevant provisions of the International Code of Marketing of Breast-milk Substitutes and the Management Measures for Sale of Breast-milk Substitutes. According to the “Measures for the Administration of Breast Milk Substitutes Sales,” producers and sellers must not give away products and samples to pregnant women and infant families, and reduce sales of products.

The relevant person in charge of the Beijing Consumers’ Association stated that it is forbidden for businesses to promote Phase 1 milk powder in order to protect the baby's health and develop maternal and child's feelings as the starting point. "If the customer finds that the merchant's promotion paragraph 1 milk powder can be reported to the relevant department." The person in charge said that the business promotion section 1 milk powder behavior is to pursue their own interests. Parents of infants under six months of age are advised to consider feeding the formula without breast milk or breast milk.