Recently, the paradox about the " mobile medical " gradual into the cold winter season is very lingering.
On the one hand, the current Internet medical profit model is unclear and difficult to realize. From the beginning of the year, some Internet medical companies are making moderate layoffs to maintain their development. On the other hand, capital has gradually recovered its rationality after the 2014 investment hot year. The attitude tends to be calm and enters the wait-and-see period. Therefore, this raises concerns about the future of Internet healthcare. Some people have even said: Do not touch Internet medical care easily.
However, does this mean that there is no spring in Internet medical care?
actually not. Although it is undeniable that there are still many problems in the Internet medical industry , such as the lack of medical insurance payment and medical information islands, the company has a long way to go to explore the medical Internet, but it is an important supplement and effective auxiliary for traditional medical care. Means, Internet medical science has a technical advantage that is more convenient and more efficient than traditional medical treatment. According to Wang Tao, chairman and CEO of Ping An Health Internet Co., Ltd. and founder of Ping An Good Doctor, “Internet Medical†is a new thing. It is still too early to assert its future, as the next piece of the “Internet +†era. Blue Ocean, its future has unlimited possibilities.
Clearly define the development stage and clear strategy
According to the survey, the number of domestic mobile medical platforms has exceeded 2,000. Although the APP products are endless, the content is similar. In the case of relatively serious homogenization, if it is impossible to find a unique model suitable for oneself, it seems that a situation in which some enterprises are unsustainable is a necessity. In other words, this is the inevitable stage of industry development, and has nothing to do with the market outlook.
From the actual data, Internet medical care is not progressing to a certain extent. In a report released in 2016, iResearch showed that from January to December 2015, the number of monthly usages of the App in the online medical industry increased month by month, and in December it increased to 1.71 billion times, surpassing the PC side ( Basically stable at 400 million times) and the gap is constantly expanding. According to the analysis of relevant people, the main reasons are the flexibility of the mobile terminal and the high frequency of health management requirements. It can be seen that mobile medical products are still very market-oriented, and the public's understanding and acceptance are gradually increasing.
In addition, from the perspective of capital, although some Internet medical companies have experienced difficulties in financing, there are many cases of large-scale financing in the near future. For example, in June this year, Ping An Good Doctor announced that A round of successful financing of 500 million US dollars, refreshing the domestic Internet medical field. The financing record, with a $3 billion valuation, has become the most valued unicorn company in the Internet medical field. "The combination of medical care and the Internet is not a simple flow war, but a model that suits oneself, so that we can usher in the spring of the industry as soon as possible." Wang Tao added that although there are serious homogenizations, unclear patterns, and even "medical peripherals." "There are many problems to be solved, but the industry is gradually trying to polish the service and thinking about the deep docking medical system to truly meet the realization of people's medical needs.
Taking Ping An’s doctor as an example, it is an important online entrance to the “medical†section of the five strategic plans of “Personal, Food, Housing, Travel and Playâ€, which is going from online to offline to create a complete medical closed loop. . It is understood that in July 2016, Ping An good doctors cut through the white-collar workers and the elderly market, launched a health home card project in Guangzhou, and provided health consultation and health management services to customers through clinically experienced medical teams to help customers establish Health files make it easy for customers to manage the health of themselves and their families at any time and conveniently. In the future, the project will be gradually promoted in other cities.
It can be seen from the practice of Ping An's good doctor that Internet medical care is currently in the stage of exploration and verification of the business model, which belongs to the early stage of development. It is too early to say that it is "singing bad".
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