Recently, the 12th Asian Brand Festival was held in Hong Kong, and the “2017 Asian Brand Top 500†rankings and related awards were released. Dong'e Ejiao was selected.
It is reported that the “2017 Asian Brand 500†was launched by the Asian Brand Evaluation System (ABAS) Expert System Committee. Combined with brand yield, brand leadership, cultural bearing capacity, innovation and other factors, the brand value is ranked after quantitative analysis. release.
Judging from the list released this year, a total of 15 countries and regions have been selected, including 280 Chinese brands (including Hong Kong, Macao and Taiwan), accounting for 56%. The list covers well-known domestic enterprises such as ICBC, Huawei, Tencent, and Alibaba. As one of the largest manufacturers of Ejiao and series products in the country, Dong'e Ejiao was selected.
The product is safe and effective, the brand is deep and the leading position in the nourishing industry of traditional Chinese medicine. It is an important reason for Dong E Ejia to be selected as one of the “Top 500 Asian Brandsâ€. In recent years, Dong'e Ejiao has actively promoted brand building. It has been selected into the “China's 500 Most Valuable Brands†list 10 times. As the old Chinese brand, the brand value reached 34.053 billion yuan.
“Dong A Ejiao as a member of the national brand plan must take the national brand Chinese medicine endorsement as its own responsibility and actively build a world-class independent brand.†National Intangible Cultural Heritage Dong A Ejiao Craftsmanship Representative, Dong'e Ejiao Co., Ltd. Qin Yufeng, the company's president, said in an interview that to make the "old brand" brand shine brighter, it is necessary to keep in mind the corporate mission and take the "Ejiao+" strategy as the guide to promote Dong'e Ejiao to become a world-class enterprise.
At present, Dong'e Ejiao is actively building a complete industrial chain of Ejiao. The upstream insists on “taking Dong Ai black scorpion as a medicinal material†and is a large-capital and one-billion-dollar black-and-wool industrial chain. The middle reaches is guided by the “Ejiao+†strategy. Adhere to the main business of Ejiao, vigorously promote R&D innovation and intelligent manufacturing; downstream adhere to “customers change tourists, tourists become customersâ€, implement “experience marketing projectâ€, and strengthen the tourism industry chain of millions of tourists.
At the launch of the list, Fu Jie, deputy secretary of the Party Committee of Dong'e Ejiao Co., Ltd. read the 2017 Asian Brand Declaration. He said that the selection of "2017 Asian Brand 500" is a full affirmation of the Dong'e Ejiao brand. In the future, Dong'e Ejiao will continue to promote the marketing and cultural experience marketing of Ejiao culture, shape the value of Ejiao tonic, and realize the return of Ejiao value. At the same time, continue to inherit and carry forward the culture of Chinese medicine, and go out for Chinese brands, especially the old Chinese brands, to play a greater role in demonstrating brand influence on the international stage.
The Asian brand festival has been held for 12 consecutive sessions. Among them, the "Asian Top 500 Brands" ranking has become an important stage to interpret Asian brand values, exchange Asian brand concepts, shape the international image of Asian brands, and significantly enhance the influence of Asian brands.
Source: Xinhuanet
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