On October 25th, the United States Health Association, Ping An Good Doctor, China Life Insurance, and the United States Ecosystem Enterprise Health and Elephant Doctors held a new product launch conference in Shanghai, which was launched in Shanghai. Health management products "good doctors in the United States." According to the health of 100 million Europeans, the product has moved from physical examination service to “checkingâ€, “keepingâ€, “managementâ€, “medical†and “guarantee†to ensure the healthy management of the 3.0 health management era.
In 2016, the "Healthy China 2030" Planning Outline proposed to strengthen early diagnosis, early treatment and early rehabilitation. Since then, the General Office of the State Council in 2017 "China's Medium and Long-term Plan for Prevention and Treatment of Chronic Diseases" and "Supporting Social Diversified Medical Services" The Opinions again emphasize the importance of early screening and early detection of chronic diseases.
Throughout the domestic market, the health check-up market has undergone several rounds of reform and upgrading with the help of policies. In this process, Xu Ke, president of Mei Nian Health, said that the health of the United States has also moved from a single physical examination to an accurate physical examination. In the 1.0 era, medical examination products are more focused on equipment and projects. In the 2.0 era, medical examination products began to develop in depth. Although the inspections are still placed in important businesses, services such as image screening have begun to increase, but the health of the United States at this stage has not yet put too much energy. Put it on the service.
However, the health ambition of the United States is not limited to this. The health of the billion-dollar health has long been in the "aircraft dream" of the "life for the battlefield", and it is pointed out that the beauty of the United States after the "World War I became famous" The ambition stems from the Caesar model and is higher than this model. As early as 2016, Yu Rong, chairman of Mei Nian Health, said at the event hosted by Yiou that the value of physical examination as the entrance is first of all in terms of flow, demand, offline and ecology.
Therefore, the health of the United States began to focus on the ecology, not only from the service + payment, the closed-loop force comprehensive medical field, through the establishment of innovation + capital closed loop and the former cooperation, continue to extend the business coverage to the periphery, thus completing the open Caesar model Construct. Therefore, in the construction of the US Health 3.0 era, the "tube" was placed in an important position. At the press conference, Yu Rong emphasized that from simple physical examination to effective disease prevention, a full life cycle of health management is required.
In the context of this, the good doctors of the United States came into being in this context, and used the "inspection", "preservation", "management", "medical" and "guarantee" as the five major services, including comprehensive medical examination, health banking, health consultation, medical treatment and insurance. Guarantee.
However, from the perspective of the health innovation of the United States, it is based on data, and the physical examination produces data in addition to the natural flow. Therefore, in the "inspection" link, "America Good Doctor" currently provides a total of 162 personalized medical examination packages for six age groups through a tens of millions of health databases and medical experts' consensus on disease prevention screening methods. At the same time, Midea Health provides consumers with accurate medical examination services through 400 physical examination centers covering 200 cities across the country, as well as high-precision equipment such as low-dose spiral CT, superconducting nuclear magnetic resonance and capsule gastroscope.
And “save†is to create a dedicated health data bank for consumers. In this respect, the health of the United States mainly relies on the excellent health APP to provide consumers with a medical report for 36 hours, and through the data storage and analysis of the physical examination reports over the years, allowing consumers to visually compare the trend of indicators and get positive. Indicators and major disease risk tips.
“Pipe†provides consumers with post-test health advice. This is the key part of the cooperation between the health and safety doctors in the United States. It mainly relies on the high-quality resources of the doctors and thousands of professionals, and provides consumers with timely and in-depth report interpretation through the service hotline, and gives corresponding health management solutions. .
In addition, in the two links of “medical†and “protectionâ€, “medical†represents the green medical treatment channel for consumers. The health of the United States mainly cooperates with the elephant doctor to build a telemedicine platform for patients to solve the problem of medical treatment. I am troubled by medical treatment. According to the health of Yiou Great Health, this product mainly integrates the resources of the top three hospitals in key cities, providing consumers with green channel services such as medical consultation, appointment, and hospitalization.
In the “guarantee†link, “Mr. Good Doctor†and China PICC have joined forces to use the post-test major illness insurance, review cost insurance, and physical examination accident insurance to help patients manage their health throughout the process.
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